What was the initial problem?

Hallokal is a website that provides a quick overview of regional products and their suppliers. Regional shopping should be made easy. We also want to explain why regional shopping is important for our society and want to promote the right buying behavior.

What was my role?

• Global Research: Conducted extensive research to understand market trends and consumer behavior.

  
  

• Stakeholder Engagement: Identified and contacted producers and sellers of regional products, conducting interviews and capturing visual content (photos and videos).

  
  

• UX Analysis: Performed a thorough UX analysis to ensure user-centric design.

  
  

• Target Audience Definition: Defined the target audience and developed detailed personas.

  
  

• User Flow and Journey Mapping: Created comprehensive user flows and user journeys to visualize the user experience.

  
  

• Wireframing: Designed wireframes to outline the structure and layout of the platform.

  
  

• User Interface Design: Developed the user interface, ensuring it is intuitive and visually appealing. Created custom illustrations and a style guide to maintain design consistency and brand identity.

What was the outcome?

This project attracted the attention of journalists and local newspapers. After that, the management of the Hof region showed interest and wanted to buy this concept for implementation. It is currently under further development.