What was the initial problem?

TradeWell GmbH faced a significant issue with their previous website design: many visitors were unable to identify that the company specialized in children's products. This lack of clarity resulted in a disconnect between the company's offerings and the audience's expectations, potentially leading to lost opportunities and reduced customer engagement.

What was my role?

• User Research: Conducted research to understand the target audience's needs, preferences, and behaviors, ensuring the website's design aligns with user expectations.

  
  

• Information Architecture: Developed a clear and intuitive information architecture to facilitate easy navigation and access to key information.

  
  

• Wireframing and Prototyping: Created wireframes and interactive prototypes to visualize the website's layout and functionality, incorporating feedback from stakeholders at each stage.

  
  

• Visual Design: Designed the website's visual elements, including typography, color schemes, and imagery, to create a cohesive and professional look that reflects the TradeWell GmbH brand.

  
  

• Responsive Design: Ensured the website is fully responsive, providing an optimal viewing experience across a wide range of devices, from desktops to mobile phones.

  
  

• Testing and Iteration: Conducted usability testing to identify and resolve any issues, iterating on the design to improve functionality and user satisfaction.

What was the outcome?

The TradeWell GmbH website successfully launched, receiving positive feedback for its user-friendly design and professional appearance. The site effectively showcases the company's services and strengths, helping to attract and engage potential clients.